Democratizing Mesotherapy: The Science Behind Meso'me's Breakthrough - a conversation with Carine Germanos Boustani CMO Pluryal & meso’me
*MESO’ME
*MESO’ME
There's something fascinating happening in the space between professional treatments and personal skincare rituals. While the beauty industry has long attempted to recreate clinical results at home, MD Skin Solutions is taking a fundamentally different approach with Meso'me – one that emerges from years of working closely with medical practitioners and understanding the nuanced science of skin. For a company that revolutionized professional mesotherapy with their Pluryal brand, present in 75 countries, expanding into at-home care seemed to be an obvious choice. Yet this move reflects a deeper understanding of how skincare is evolving. The traditional boundaries between clinical treatments and daily routines are blurring, driven by increasingly sophisticated consumers who understand the science behind their skincare choices.
Through Meso'me's sophisticated combination of microneedling technology and specialized serums, MD Skin Solutions isn't just adapting professional treatments – they're reimagining how we think about clinical-grade skincare altogether. This innovation builds on their significant expertise in the professional space. Since introducing Mesoline in 2009, they've been advancing the science of mesotherapy, developing standardized protocols that have shaped clinical practice. Now, they're channeling this deep understanding of skin science into a system that brings precise, professional-inspired treatments into the intimate space of personal care routines.
Curious to understand the thinking behind this innovation, I sat down with Carine Germanos Boustani, Chief Marketing Officer at MD Skin Solutions. Her journey of orchestrating hundreds of scientific training sessions and launching transformative products worldwide markets offers a rich perspective on the intersection of professional expertise and personal care. Beyond the technology itself, our conversation reveals how Meso'me represents a shift in our understanding of what's possible in skincare – and what it means for the future of beauty.
Our discussion delves into the science, innovation, and vision shaping this new chapter in skincare, exploring how MD Skin Solutions is redefining the possibilities of at-home treatments while maintaining the rigorous standards that have defined their approach to professional care.
Can you start by introducing MD Skin Solutions? How did MD Skin Solutions first establish?
MD Skin Solutions (MDSS), a family-owned company based in Luxembourg and led by four siblings, has been a driving force in medical aesthetics since 1999. Through their Pluryal brand, recognized in over 75 countries, MDSS delivers innovative, non-surgical solutions to enhance natural beauty and boost self-confidence. In 2009, the launch of Mesoline revolutionized mesotherapy by introducing ready-to-use sterile serums, addressing common skin and hair aging concerns with unmatched precision and safety. MDSS has continued to pioneer innovations, including Meso’me— a groundbreaking system that translates clinical-grade treatments into at-home skincare.
What inspired MD Skin Solutions to revolutionize mesotherapy decades ago?
MD Skin Solutions’ decision to redefine mesotherapy came from recognizing a critical gap in the market for ready-to-use sterile solutions. At the time, practitioners lacked reliable tools for targeted, effective treatments. Mesoline addressed this need, providing premixed solutions that allowed healthcare professionals to deliver immediate, visible results for skin and hair. Beyond science, it was about empowering practitioners and fostering client confidence. This early innovation set the stage for MDSS to continuously refine and elevate their offerings, blending medical expertise with groundbreaking skincare advancements.
What makes mesotherapy such a powerful treatment in skincare?
Mesotherapy is transformative because it works at a deeper level, delivering vitamins, minerals, and active ingredients directly into the mesoderm—the layer of connective tissue beneath the skin. This targeted delivery stimulates regeneration, improves hydration, and promotes collagen production more effectively than topical treatments. The results are compelling: brighter skin tone, reduced signs of aging, and an overall revitalized appearance. More than a treatment, mesotherapy is a confidence-builder, helping clients feel their best from the inside out.
What inspired the shift from clinic-exclusive treatments to an at-home solution?
The move to an at-home solution was driven by an evolving beauty landscape. Consumers wanted to maintain the benefits of clinical treatments between appointments or in the comfort of their homes. Listening to these needs, MDSS adapted their expertise into Meso’me, a system designed to deliver professional-grade results with ease. It bridges the gap between exclusivity and accessibility, giving users the tools to achieve transformative care whenever it suits them.
What makes Meso’me by Pluryal a true innovation in the skincare world?
Meso’me combines the precision of clinical mesotherapy with the simplicity of at-home care. It’s designed not as a replacement but as a complement to professional procedures, extending their benefits into daily routines. The system integrates advanced microneedling technology with purposefully crafted serums, offering two transformative benefits:
1. Enhanced Absorption: Microneedling creates micro-channels in the skin, allowing active ingredients to penetrate deeply into the epidermis, maximizing efficacy.
2. Collagen and Elastin Stimulation: The process activates fibroblasts, promoting collagen and elastin production for skin renewal and regeneration. This dual-action approach creates a powerful synergy, redefining at-home skincare with professional-grade results.
How does Meso’me ensure safety without compromising results?
Safety is central to Meso’me’s innovation. The microneedling applicator features precision-engineered micro-needles that ensure controlled, gentle penetration, minimizing the risk of irritation. Each serum is rigorously tested, combining skin-friendly ingredients with clinically proven efficacy. To further ensure safety, Meso’me provides clear, detailed usage instructions to empower users while reducing potential risks. This thoughtful balance between effectiveness and user care sets Meso’me apart as a trusted solution for professional-grade skincare at home.
What specific skin concerns does Meso’me address?
Meso’me’s targeted serums are designed to address a range of skin and hair concerns, each working in synergy with microneedling to enhance absorption and deliver visible results:
• CLEAR: Regulates oil production and combats acne with Niacinamide and Salicylic Acid.
• RADIANCE: Brightens dull skin and deeply hydrates with Vitamin C and Hyaluronic Acid.
• TIGHT: Firms and smooths the skin, reducing wrinkles with DMAE and Copper Peptides.
• HAIR: Strengthens the scalp and reduces hair loss with Biotin and Panthenol.
• OPTIMIZER: A deeply hydrating, multi-benefit serum, Optimizer is ideal as a postroller treatment to soothe the skin while maximizing active ingredient absorption. Used as a night serum, it provides intense hydration and enhances skin radiance, with results visible from the very first applications.
What results can users expect from consistent use?
Meso’me delivers both immediate and long-term results:
• After the first session, users notice enhanced hydration and smoother, plumper skin.
• Over time, consistent use improves skin tone, texture, and firmness while addressing specific concerns like acne, dullness, or wrinkles.
• Hair vitality is noticeably boosted with the HAIR serum, reducing hair fall and improving scalp health. This system transforms skincare into a visible, confidence-boosting experience.
How do microneedling and serums work together to maximize results?
Microneedling creates micro-channels in the skin, boosting the penetration of Meso’me’s active serums. This combination amplifies collagen production while delivering targeted nutrients to address individual concerns. The synergy between the microneedling rollers and high-performance serums elevates skincare, offering results that feel both professional and practical.
How do you educate consumers about using the system effectively?
Education is key to Meso’me’s success. To empower users:
• Each product includes clear, step-by-step instructions.
• Video tutorials on the website and YouTube channel demonstrate proper usage.
• Social media platforms share expert tips, testimonials, and interactive content.
• Accessible guides with QR codes link directly to resources, ensuring users feel confident and informed. This multi-layered approach bridges the gap between professional treatments and athome care, equipping users with knowledge to achieve optimal results.
What feedback have you received from early adopters?
Early users have praised Meso’me for its:
• Visible Results: Clearer skin, reduced fine lines, and a radiant glow.
• Simplicity: The integrated roller-serum design makes it easy to use.
• Comfort: Microneedling is gentle and enhanced by soothing serums.
• Hair Benefits: The HAIR serum has improved vitality and reduced hair fall. This feedback highlights how Meso’me transforms routines into confidence-boosting rituals.
How is Meso’me shaping the future of professional-grade skincare at home?
Skincare is evolving, and Meso’me reflects this shift—bridging professional expertise with everyday routines. By bringing microneedling and targeted serums into the hands of consumers, it offers a way to extend the benefits of in-clinic treatments or build an advanced ritual from home.
Looking ahead to 2024, we were excited to introduce mesome.shop, our dedicated website. And this is just the beginning—over the coming months, Meso’me will be available in select clinics and department stores, making professional-grade skincare even more accessible. Stay tuned.
