*PERS

Skincare isn't just a profession for Magali Calmon-it's a practice of care, rooted in years of precision, observation, and an unwavering belief in balance. As the Clinic Director at Dr. Antoni Calmon and Skincare Expert at PERS, her work moves fluidly between clinical expertise and personal connection. Days are spent addressing a spectrum of concerns, from scars to fine lines, but also in conversations-refining routines, setting realistic goals, and helping patients build a foundation of confidence in their skin.

Magali's career began in dermatologic surgery, where she learned firsthand the vital importance of skin protection. Over the years, her focus expanded to include aesthetics, driven by a desire to not only treat but enhance-helping patients navigate the natural changes of aging with a sense of grace and clarity. This dual perspective is the foundation of her philosophy: skincare that protects, repairs, and empowers the skin to do what it does best.

For Magali Calmon, the start of a new year is more than a symbolic reset. lt's a moment to cut through the noise of overcomplicated routines and reconnect with essentials. Her work with PERS exemplifies this ethos. Built on four essential steps-Protect, Enhance, Repair, Stimulate-the brand's approach reflects her belief in simple, effective solutions for even the most sensitive skin.

In this conversation, Magali Calmon shares her insights on building a routine that lasts, the timeless power of sun protection, and how products like PERS's award-winning Retinol Serum and Rich Cream are reshaping what modern skincare can achieve. For her, great skin isn't about trends -it's about consistency, patience, and a deep respect for the individuality of every complexion.

How has your approach to skincare evolved throughout your career?

I have been working with dermatologists since 2013. Over the years, I've had the privilege of collaborating with specialists in medical dermatology, spending several years treating patients in dermatologic surgery. This experience allowed me to gain a deep awareness of the importance of protecting the skin, especially when dealing with conditions such as melanoma, carcinoma, and other forms of skin cancer. As my career progressed, I expanded my expertise by working alongside specialists in both dermatology and aesthetics, further broadening my understanding of skin health and care. These experiences have heightened my sensitivity to the critical role of skincare-not only from a medical perspective, to safeguard the skin against potential diseases, but also from an aesthetic point of view, to support anti-aging efforts and enhance overall skin health. I now advocate for a holistic skincare approach that integrates both medical and aesthetic considerations, ensuring optimal protection while promoting the natural beauty of the skin and helping to slow down the effects of aging.

Can you share what a typical day at the clinic looks like?

In the morning, upon arriving at the clinic, we review the day's schedule in detail with the doctor and our nursing team. This meeting allows us to ensure that everything is coordinated and that we are fully prepared to provide the best care to our patients. Throughout the day, my focus is on administering various treatments tailored to each patient's needs. These include body skin treatments aimed at improving skin elasticity and addressing sagging, scar treatments to reduce their appearance, targeted peels for pigmentation spots, and deep hydration therapies to restore the skin's suppleness and glow. During these sessions, I take the opportunity to revisit and refine my patients' skincare routines. This is an essential step in ensuring their progress and helping them achieve optimal results, both through professional treatments and their personalized at-home care. This structured and holistic approach allows me to provide comprehensive care, combining advanced clinical solutions with tailored advice to meet the unique needs of every patient.

Why is the New Year an ideal time to reset a skincare routine?

At the start of every new year, we often feel inspired to embrace new resolutions. It's a time when we're motivated to focus on self-care, whether through exercise, healthier eating habits, or even by addressing certain addictions like smoking or alcohol. This is why initiatives such as "Dry January" have become so popular. For me, the beginning of the year represents a fresh start-a moment of renewal and the ideal time to adopt a simple yet effective routine, like the one PERS offers, to support long- term well-being and balance.

What are the first steps in building a fresh skincare routine?

For me, the top priority is to PROTECT the skin. Not just from a medical standpoint to prevent damage and health issues, but also from an aesthetic perspective to preserve the skin's youthful appearance. This is, in fact, the very first and most crucial step in any effective anti- aging routine. Shielding the skin from harmful UV rays with a high SPF, such as SPF 50+ and high UVA protection with a PA++++ factor, it helps prevent premature aging, including wrinkles, fine lines, and pigmentation, while also protecting against long-term risks like skin cancer. Starting your day with proper sun protection sets the foundation for healthy, resilient, and radiant skin over time. It's a small step with significant, long-lasting benefits.

What are the key indicators that a skincare routine is working?

I believe that consistency and commitment to a treatment are key to achieving progressive, effective, and long-lasting results over time. Equally important is using products that are specifically tailored to your skin's needs. Selecting products that you genuinely enjoy applying every day-featuring pleasant fragrances and appealing textures-greatly enhances the likelihood of sticking to your skincare routine and achieving optimal results.

How important is consistency versus product variety?

Consistency is absolutely essential. Just as you focus on consistency when exercising or following a diet, the same principle applies to your skincare routine. Keep in mind that skin biology operates on a 28-day cycle, and achieving results at a deeper level takes time. Frequently switching products can disrupt this process and affect the overall effectiveness of your routine.

How would you define PERS Skincare's core philosophy?

Less is better. A streamlined and straightforward skincare routine that adheres to the four universal principles of cosmetics: cleanse, treat, moisturize, and protect. The focus is on creating products that are not only effective but also gentle enough to suit even the most sensitive skin, ensuring that everyone can benefit from a simplified yet efficient approach to skincare. This philosophy emphasizes quality over quantity, promoting ease and consistency in daily routines while delivering optimal results.

Can you explain PERS's 4-step protocol (Protect, Enhance, Repair, Stimulate)?

PROTECT:

The first and most important step of your morning skincare routine. Begin with highly concentrated Vitamin C, it is the most powerful antioxidant. It neutralizes oxidation before it can damage your skin, helping to prevent the formation of dark spots and other signs of environmental stress and aging damages. Oxidation is triggered by factors such as UV radiation, pollution, and free radicals. Next, apply a broad-spectrum SPF 50+ sunscreen with a high PA factor, if possible PA++++ (the highest protection against UVAs) to shield your skin from harmful UVA and UVB rays, which contribute to premature aging and skin damage. These two steps are fundamental for maintaining healthy, radiant skin and protecting it from daily aggressors.

ENHANCE:

This step is straightforward-it involves makeup products that enhance and beautify the skin's appearance. From foundations to blushes, makeup serves to highlight your features, even out skin tone, and add a touch of color or glow for a polished look.

REPAIR:

Evening is the perfect time to repair your skin after a long day of oxidative stress. Using a rich, reparative, and deeply hydrating cream is essential. Such creams act as a cosmetic bandage, providing intensive care to help restore and rejuvenate the skin overnight. They work to replenish moisture, repair the skin's natural barrier, and support the healing of any damage caused by environmental stressors. Night repair is a critical step for maintaining healthy, resilient youthful skin.

STIMULATE:

On the nights you're not focusing on REPAIR, it's time to STIMULATE your skin. This is where retinol comes into play. A powerful ingredient known for its ability to promote cell turnover and collagen production. Retinol, when formulated for sensitive skin, can be used every other night to refine skin texture, minimize the appearance of pores, and smooth fine lines and wrinkles and all aging signs. By alternating between REPAIR and STIMULATE, you are providing your skin with a balanced approach that supports both regeneration and renewal.

This combination of steps, enhancing, repairing, and stimulating, creates a well-rounded skincare routine that addresses both immediate needs and long-term goals for healthier, glowing, and youthful-looking skin.

How should consumers layer products for maximum effectiveness?

In the morning:

Start your routine on clean, dry skin by applying the Vitamin C Serum. This serum absorbs quickly, providing instant comfort and a radiant glow. During winter, follow with a rich and nourishing cream for extra hydration if you prefer, or opt for a lightweight cream based on your skin's needs. The final step is your daily SPF 50+ PA++++ gel sunscreen, offering lightweight yet effective protection. If desired, complete your routine with makeup.

In the evening:

Begin with clean, dry skin. Apply the rich cream along with the lightweight eye cream for added nourishment on one night. On alternate nights, use the retinol serum alone. If your skin needs extra comfort, wait 5 to I0 minutes after applying the serum and then follow with the rich or lightweight cream. This ensures proper absorption and effectiveness. At PERS, all our textures are designed to work seamlessly together, making it easy to layer our products without compromising their efficacy or adding unnecessary time to your routine.

Which PERS product do you recommend as a first step for someone new to the brand?

I would highly recommend the rich cream and the SPF 50+ PA+++ as essential products for your skincare routine.

The Rich Cream is a multi-functional cosmetic bandage that not only deeply repairs the skin but also actively regenerate cells thanks to its 3 peptides combination. Peptides are powerful ingredients known for promoting collagen production, enhancing skin elasticity, and supporting the skin's natural regeneration process. This makes the cream an excellent choice for maintaining healthy, resilient, and youthful-looking skin. The SPF 50+ PA+++ Daily Gel Protection provides broad-spectrum protection with its high- level UVA and UVB defense, rated PA++++. This ensures your skin is shielded against the harmful effects of sun exposure, including premature aging, pigmentation, and damage caused by UV rays. Its lightweight texture makes it easy to incorporate into your daily routine without feeling heavy or greasy. Together, these two products form the foundation of a strong skincare routine by addressing both protection and rejuvenation, ensuring your skin stays healthy, radiant, and well-protected every day.

How does PERS support long-term skin health versus quick fixes?

There's no such thing as a true "quick fix" when it comes to skincare. While some products may deliver immediate effects, skincare is fundamentally about supporting your skin's long- term biology and protecting it against accelerated aging. The concept behind PERS is to provide a simple yet effective 4-step protocol that aligns with the skin's natural chronobiology, making it easier to stick to your daily routine. Each formula is carefully crafted to ensure a pleasurable experience, from texture to application, while delivering visible, lasting results over time. For those seeking an immediate boost, we recommend starting with treatments at the clinic. The PERS Protocol will help you maintain healthy, radiant, and youthful skin in the long term.

What are the most common skin concerns you treat at your clinic?

The most common skin concerns we address include:

1. Eye contour issues:

The delicate area around the eyes is often one of the first to show signs of aging or fatigue, such as puffiness, dark circles, and fine lines. Targeted treatments aim to rejuvenate and brighten this sensitive area while improving skin elasticity and hydration.

2. Fine lines:

Fine lines, often caused by aging, dehydration, or sun damage, are a frequent concern. Treatments such as hydration, collagen-boosting serums, or non-invasive aesthetic procedures help smooth and reduce the visibility of these early wrinkles.

3. Scars:

Whether from acne, injuries, or surgeries, scars can affect both skin texture and confidence. We offer solutions such as resurfacing treatments, scar-reducing creams, and laser therapies to minimize their appearance and improve skin uniformity.

4. Dark spots and pigmentation issues:

Hyperpigmentation from sun exposure, hormonal changes, or past breakouts is another common concern. Brightening agents like Vitamin C, niacinamide, and professional treatments help even out skin tone and restore radiance.

5. Stretch marks:

Often resulting from weight changes, pregnancy, or rapid growth, stretch marks are treated with creams and therapies that improve skin elasticity and stimulate repair for a smoother appearance.

6. Acne and post-acne concerns:

Acne, ranging from occasional blemishes to chronic breakouts, is a top priority. We also address post-acne concerns such as redness, scarring, and pigmentation with tailored treatments, including salicylic acid, retinoids, and professional interventions to calm inflammation and promote healing.

What are the most effective ways to treat signs of premature aging?

High Sun Protection Factor

Protecting your skin from the sun is one of the most crucial steps in any skincare routine. A broad-spectrum SPF 50+ PA++++ helps shield your skin from harmful UVA and UVB rays, which contribute to premature aging, hyperpigmentation, and skin cancer. Applying sunscreen daily, even on cloudy days or indoors, is essential for maintaining healthy and youthful skin.

Avoid smoking

Smoking not only damages your internal health but also has significant negative effects on your skin. It accelerates aging, reduces collagen production, and causes dullness and fine lines. Quitting smoking can dramatically improve your skin's texture and overall appearance.

Hydrate

Staying hydrated is fundamental for healthy skin. Drink plenty of water throughout the day, especially when you wake up. to maintain your skin's elasticity, reduce dryness, and support its natural repair processes. In addition to internal hydration, use a quality moisturizer to keep your skin supple and protect its barrier. Look for ingredients like hyaluronic acid, ceramides, and glycerin for optimal hydration.

Stimulate the skin

Retinol is a powerhouse ingredient for skin renewal. It works by stimulating cell turnover and collagen production, helping to reduce the appearance of fine lines, wrinkles, and dark spots while improving skin texture. Use it as part of your evening routine, starting step by step (every other night) to allow your skin to adjust to that powerful molecule. Pair it with a rich cream if extra hydration is needed to ensure your skin remains comfortable and balanced (wait 5 to 10 minutes before following with the cream after the retinol to allow it to set in).

By combining these steps:

Protection, repairing, and stimulation, you create a solid protocol for radiant, healthy, and youthful skin.

What's your protocol for long-term skin maintenance after clinical treatments?

Proper hydration and sun protection are the cornerstones of a healthy skincare routine.

Hydrate Your Skin:

Keeping your skin well-hydrated is essential for maintaining its elasticity, suppleness, and overall health. Hydration supports the skin's natural barrier, helping to prevent dryness, irritation, and premature aging.

Adequate repairing creams applied in the evening also enhances your skin's ability to regenerated itself, keeping it resilient and glowing.

Protect Your Skin from the Sun:

Sun protection is non-negotiable for maintaining youthful, healthy skin. Exposure to UV rays is one of the leading causes of premature aging, hyperpigmentation, and skin cancer. A broad-spectrum SPF 50+ with high UVA protection factor (PA++++) sunscreen protects your skin from both UVA (aging rays) and UVB (burning rays), preventing damage at the surface and deeper layers. Incorporate sunscreen into your morning routine every day, rain or shine, and reapply as needed throughout the day for optimal defense.

How do you see "skinimalism" influencing the future of skincare routines?

Following a skincare routine that is simple, clear, and efficient is essential. In today's fast- paced world, we are constantly seeking quick and visible results. However, the sheer volume of cosmetic products available-each offering different brands, active ingredients, and claims-can often leave us feeling overwhelmed by this endless wave of choices. By prioritizing the most powerful and effective active ingredients within a streamlined routine, we simplify the process, making it easier to stay consistent. This improved adherence not only enhances the user experience but also optimizes the efficacy of the treatment, delivering better and more sustainable results.

What's the one skincare habit everyone should adopt in 2O25?

SPF5O+ with high UVA protection factor.

For me, sun protection is absolutely essential. I cannot stress enough its importance, both from a medical perspective, to safeguard against skin cancer and UV damage, and from an aesthetic perspective, to prevent premature aging and maintain a healthy, youthful complexion.

How do you recommend transitioning into a new skincare routine?

Start by finishing the products you already have at home. This prevents you from feeling overwhelmed by a variety of brands, products, and active ingredients available. Look carefully at the "PAO" logo, a little jar liked pictogram, it shows how many month you have to finish your product after opening, usually 6 months. Next, identify which of your current products fit into one of these four essential skincare steps: PROTECT, ENHANCE, REPAIR, AND STIMULATE.

Organize them in a way that allows you to use them logically and effectively. Once that's done, you can easily establish a simple four-step routine:

Protect your skin in the morning.

Stimulate and repair it alternately, one night after the other. And Enhance during the day!

It's as straightforward as that!

What common myths about skincare do you wish more people understood?

Without a doubt, retinol is an essential product! However, it is often misunderstood, misused, or improperly dosed. When not applied correctly, retinol can irritate the skin, leading many to feel hesitant about incorporating it into their routine. At PERS, our retinol is specifically formulated for sensitive skin, allowing it to be used up to every other night without causing irritation or inflammation. Despite its gentle formulation, it delivers optimal effectiveness, making it a reliable choice for all skin types. Retinol is one of the most critical steps in slowing the signs of aging. It plays a vital role in reducing fine lines, improving skin texture, and promoting cell renewal. For these reasons, it's indispensable in any skincare routine.

With PERS launching at Harrods soon, what does the brand's development strategy look like for 2O25 and beyond?

We are focusing on two key strategic priorities to drive the brand forward:

1. Expanding into new markets and opening new stores:

Our goal is to make the brand accessible to a broader audience. This journey begins with our launch in the UK this January, followed by expansions into Europe, the USA, and the Middle East later this year.

2. Advancing research and development:

Beyond creating innovative products, we are conducting new performance tests on our existing skincare essentials to ensure we demonstrate they deliver outstanding results.

How do you see iconic products like PERS's Retinol Serum and Crème Riche shaping the brand's future and defining its signature offerings?

A soon-to-be-released study, conducted in collaboration with a renowned French laboratory, highlights the exceptional efficacy of our Rich Cream. Tested on skin explants, the findings demonstrate its remarkable ability to promote skin regeneration and repair, reinforcing its position as a cornerstone of advanced skincare. We are also proud to announce that our next-generation Retinol Serum has been honored with an award from Elle Magazine in France, a testament to its innovation and effectiveness. These achievements validate not only the strength of our carefully designed skincare protocol but also the power and appeal of our products, loved by both experts and customers.