VivaTech 2024: AI and Ultra-Personalization Leading the Beauty Revolution
Crédit : L'Oréal AirLight Pro
*VIVA TECH 2024
*VIVA TECH 2024
At VivaTech 2024, the convergence of beauty and technology took center stage, underscoring a profound shift towards AI-driven innovation and ultra-personalized beauty experiences. As the beauty industry evolves, the integration of artificial intelligence is not just a trend but a transformative force reshaping how consumers engage with beauty products and services. From AI-powered personal beauty assistants to advanced skin diagnostics and customized fragrance creation, the emphasis on personalization is redefining the landscape of beauty.
L'Oréal, Perfect Corp, and a host of pioneering startups showcased technologies that cater to individual needs with unprecedented precision. AI is now at the heart of beauty tech, enabling hyper-personalized solutions that adapt to the unique characteristics and preferences of each user. This movement towards personalization is driven by sophisticated algorithms, extensive data analysis, and innovative devices that provide tailored recommendations and virtual experiences.
These advancements promise to enhance not only the efficacy of beauty routines but also the overall consumer experience, making beauty more accessible and tailored than ever before. Join us as we delve into the key innovations from VivaTech 2024 that are shaping the future of beauty.
L'Oréal: Leading the Charge in Beauty Tech
L'Oréal's presence at VivaTech was nothing short of revolutionary. The beauty giant unveiled a suite of advanced technologies designed to enhance both the consumer and professional beauty experience.
Bio-Printed Skin Technology: At the forefront of L'Oréal’s innovations was their advanced bio-printed skin technology. This platform mimics the diversity of human skin, including various conditions like eczema and acne. It allows for precise studies on UV impact and wound healing, offering a new frontier for scientific research and product testing.
AI-Powered Beauty Genius: L'Oréal Paris introduced Beauty Genius, an AI-driven personal beauty assistant available 24/7. This tool leverages the brand’s extensive knowledge in skincare, haircare, makeup, and clinical studies to provide personalized recommendations and virtual try-ons. It aims to help consumers make informed decisions, enhancing their beauty routine with tailored advice.
Innovative Haircare with ZUVI: In collaboration with ZUVI, L'Oréal presented the AirLight Pro, a hair dryer that utilizes infrared light and high-speed air to dry hair efficiently without damage. This technology ensures hydrated, smooth, and shiny hair, representing a significant leap in haircare innovation.
My Hair [iD] Hair Reader: A groundbreaking tool for hair color evaluation and analysis. Utilizing ultra-precise optics, this device assesses hair health and color, including natural and dyed lengths, the percentage of gray hair, and fiber diameter, with density measurements coming soon. Trained on over 10,000 images and expert colorist insights, the algorithm can diagnose hair color parameters with the accuracy of an expert, enhancing the precision of hair services and color results for professionals.
Derma-Reader by Kiehl's: Another highlight was Kiehl’s Derma-Reader, a sophisticated skin analysis tool. Using tri-polar light technology, it provides high-resolution diagnostics of over 11 skin characteristics, both on and below the surface. This service, part of Kiehl’s Healthy Skin Consultation, aims to offer in-depth insights into individual skincare needs.
Rising Stars in Beauty Tech
Several startups at VivaTech also garnered attention with their innovative contributions:
Perfect Corp: Virtual Beauty Revolution: Perfect Corp’s display at VivaTech emphasized their commitment to integrating AI and AR into beauty. Their tools, including the newly launched PerfectGPT™, BeautyGPT™, and SkincareGPT™, provide hyper-personalized recommendations and virtual try-ons. These technologies use advanced algorithms to cater to individual preferences, enhancing the digital shopping experience and addressing key consumer pain points.
Byome Labs: This French startup specializes in microbiome testing, offering a device that analyzes the skin’s microbiome to recommend personalized skincare routines. Byome Labs’ technology underscores the growing trend of customization in skincare.
EveryHuman by Scentronix: Revolutionizing the fragrance industry, EveryHuman uses AI to create personalized perfumes. Their Algorithmic Perfumery platform allows consumers to design unique scents based on their preferences, blending AI with human creativity for a bespoke fragrance experience.
NINU Perfume: NINU introduced an AI-driven system that lets users create custom fragrances via a smartphone app. The system blends different fragrance bases to produce personalized scents, emphasizing sustainability and smart technology in luxury beauty.
BEAUTÉ INÉE: Beauté Inée introduced an innovative skincare tracking platform that blends teleconsultation, expert advice, and AI to achieve flawless skin. This platform exemplifies the trend towards personalized skincare, offering users tailored guidance and support. This blend of human expertise and artificial intelligence ensures that users receive the most effective and personalized care. Despite its high-tech approach, Beauté Inée emphasizes the importance of the human touch in skincare. The platform combines advanced technology with expert human insights to create a balanced and comprehensive skincare experience.
Transformative Skincare and Human Expertise
VivaTech also spotlighted companies focusing on holistic beauty and wellness:
HA:L by SMHAEL: HA:L by SMHAEL focuses on developing cosmetic raw materials and products using natural material research and cutting-edge technology in collaboration with Professor Joon Kim of the Department of Life Sciences at Korea University. Known for their high-functional peptide RPS.3, HA:L’s products offer deep skin benefits, including moisturization, anti-aging, and skin regeneration. Their approach integrates natural ingredients with cutting-edge technology to maintain healthy, radiant skin.
Substance Of Light®: This brand redefines daily sun protection with innovative products that shield against UVB, UVA, blue light, and pollution. Their approach highlights the essential role of sun care in daily skincare routines, ensuring comprehensive protection with practical, sensory-pleasing formulations.
VivaTech 2024 showcased the beauty industry's shift towards personalization, AI integration, and advanced diagnostics. These innovations not only enhance consumer experiences but also set new standards in scientific research and product efficacy. As the beauty tech landscape continues to evolve, the convergence of technology and beauty promises a future where personalized, effective, and sustainable solutions become the norm.
Article by Jalila Levesque