Beyond the Trends: How Ambuja is Transforming Urban Skincare
*AMBUJA
*AMBUJA
Ambuja is more than just a skincare brand; it's a commitment to scientific excellence and natural purity, born from the vision of cosmetic scientist Frank W. Legart and his wife, Ina Dimsky-Legart. They crafted Ambuja to stand apart from the typical clean beauty movement, focusing on true performance and sustainability. At the core of their philosophy is SUPERFLUID™, a patented cell fluidum™, which encapsulates the resilience of nature, specifically designed to meet the skin’s needs in challenging, urban environments.
This unique formula isn’t just another beauty trend; it’s a carefully researched and meticulously designed blend of science and nature that targets the skin's core requirements. Legart spent years studying how plants adapt to harsh conditions, applying those principles to skincare. He calls the SUPERFLUID™ "the nectar of life"—and it shows in every Ambuja product.
Ambuja’s approach is refreshingly simple yet powerful. Rather than overwhelming customers with a vast range of products, they focus on a select few, each multifunctional and designed with precision. Their Supershot Kit, for example, is a concentrated serum that directly combats the effects of urban living—pollution, stress, and fatigue—on the skin.
If you could describe the essence of Ambuja in one sentence, what would it be?
That is a challenge because the essence of ambuja is quite simple, it is SUPERFLUID™ - the patented, signature broth, the cell fluidum™, the nectar of life. But on the other hand, the essence of ambuja is pretty complex and so versatile – ambuja is the most distinctive earthly handmade skin luxury that epitomizes the zeitgeisty amalgamation of nature and molecular science, anti-pollution at its organic best – supercharged with the power of 4S. The brand pioneers the progressive vision of coalescing the healing powers of Earth, biochemistry and molecular sciences. A sustainable symbiosis.
Can you share the story behind the inception of Ambuja and what inspired you to start this journey?
To put it in a nutshell - lotus. A love that started when I, Frank W Legart, MSc, the creative mastermind of the brand, was hired by a multinational and had to supervise the re-formulation of a traditional German skincare brand. I found my liquid counterpart and the idea to create a brand which should be completely based on lotus cell water without any additional water was born and lived a secret life for a quite long time. But then Ina, my wife and communication expert, holding a major in modern philologies and a minor in indology presented the perfect concept and the brand name – ambuja. Derived from Sanskrit, the language of religion, philosophy and the sciences, ambuja means lotus and evolution. Two amazing terms that signify the 2 simple words, me, and Ina, the names of us, the founders – me a natural scientist and she, an ancient linguist. So Sanskrit, defined as the kind of organic language, is hence the ideal basis of this preeminent organic brand, ambuja, that is characterized by its unique symbiosis of nature and molecular sciences as well as the amalgamation of heaven and earth.
Why not getting into the STORY? It started with a long scientific day’s journey into future so to say. From a natural liquid to the most undiluted, sheerest, freshest and most potent cell fluidum™. The virgin queen of fluids. I, the haute beauty whisperer, have dedicated most of my scientific and professional lifetime to the mission of meticulously and optimally harnessing the perfect substance to be the only base for a 100% organic, clean, vegan skincare brand. And then I eventually succeeded in conceptualising, developing and generating the right methods of utilizing the cell fluidum™ - the nectar of life to maximum efficacy in skincare formulas. I also identified the most cogent, botanical essences and single molecules, in one word, SUPERACTIVES, the powerful 4 S – SUPERFLUID™, SUPERFOOD SUPERADAPTO_GENE™, SUPERMOLECULE™ that synergistically amplify the skin barrier supportive, cellular-defence properties of the master concoction.
Let us talk SCIENCE. It is to protect cells for umpteen lifetime cycles. The natural miracle liquid, SUPERFLUID™ is my legacy as a cosmetic scientist, because it is the master concoction of survival. Its components withstand the challenges of climate change, natural disasters while steadily conquering new habitats on the sub-Asian continent to remain resistant to UV radiation, environmental pollutants, stress factors and evolve into a veritable moisture reservoir.
How has the rise of urban living influenced the development of Ambuja's product line, especially considering environmental stressors?
ambuja has been created long before the general hype and rise of urban living but exactly having had urban nomads and globetrotters, essentially us founders in mind, that pursue absolute principal key skin needs and basic objectives – so to say:
SUPERHYDRATION
ANTI-POLLUTION
ANTIOXIDANT SHIELD
SKIN TRANSFORMATION
A BARRIER SUPPORTIVE SKINCARE
For us, the only solution was the symbiotic coalescence of THE MIRACLE CELL FLUIDUM™ and SUPERADAPTO_GENE™. My scientific answer. SUPERFLUID™. THE NECTAR OF LIFE.
We wanted to create a skin wardrobe for discerning skincare connoisseurs and skin pioneers. We created it for us, being the perfect role models. A must, it should be custom-made – with dapperly ecoluxe skin friends that have been formulated and designed to serve cosmopolitan trendsetters and eco-friendly skinimalists who look for clearly communicated solutions. The ultimate cosmos of individual skin issues. Our skin protocol. Layering.
And alternatively, uniquely multi-purpose skin saviours that are designed to be uberfunctional and distinctively grooming. Simply speaking, best beauty buddies for maximum skincare wants that are elemental, skinminmalist, multifunctional.
By the way I want to share a secret. Lotus is extraordinary powers of resistance against harmful environmental aggressors and pollutants. It is not only the holy plant in India and an incarnation and symbol of eternity, grace and wisdom but quite an amazing success story in the patented cell fluidum™ and signature broth, SUPERFLUID™ based on its comprehensive mechanisms that have been perfected over the gazillion of years of existence. But later more.
Can you explain the concept of "The Power of Superfluid" and how it differentiates Ambuja from other skincare brands?
My pleasure. I love to share the idea of it, the hard work and passion. SUPERFLUID™ is the real answer to the skin’s yearning for deceleration and deep hydration. The master patented concoction of survival is to protect cells for umpteen lifetime cycles. Its components have adapted and generated intrinsic mechanisms to withstand pollution, the challenges of climate change, natural disasters while steadily conquering new habitats on the sub-Asian continent to remain resistant to UV radiation, environmental pollutants, stress factors and evolve into a veritable moisture reservoir – that differentiates ambuja from all other brands. ambuja does not utilize any other liquid or water, any additional H2O is strictly forbidden and violates ambuja’s purity law and stern dictates of absolute purity.
All my entrepreneurial life was characterized by being a seeker of the perfect substance, the ESSENCE, as you already asked before. I was inspired by my observations of nature and skin analysis. So consequently, I started experimenting with different organic plant waters in my lab. Lucky me, hundreds of experiments later, I found it more than 10 years ago. Unbelievable. The miracle cell fluidum™ was not only concocted but a concept we pioneer at ambuja.
We. Think ANTI-AGING new.
We. Face SUPERHYDRATION.
We. Focus ANTI-POLLUTION.
SUPERFLUID™ gets literally under the skin, exactly there where it is needed the most.
SUPERFLUID™ in short: It is life-changing, but as elemental and simple.
It is a skin saviour, the holistic, anti-inflammatory, antioxidant protection system.
It is a skin protector, which is rich in natural amino acids promoting regeneration.
It is an urban shield, which is superinfused with essential nutrients, vial trace elements,mineral salts, vitamins.
It is a skin conservationist, the soothing, rebalancing fluid is based on lotus cell water from Japan.
It is a skin catalyzer, which is enriched with remineralizing, invigorating virgin coconut cell water from the Salomon islands.
SUPERFLUID™ manifests the absolute reduction of elements. Fine cell waters in perfect harmony with SUPERADAPTOGENE™, SUPERMOLECULE™ and SUPERFOOD. A detail that makes a huge difference.
Can you walk us through the process of creating a new product at Ambuja, from concept to launch?
It sounds like a fairy-tale, a bit mystical and surreal. But in general it goes like this. I am a composer – when brainstorming and hatching ideas of a new product. When I am in my office, sitting at my desk there is a blank sheet of white paper lying in front of me. The basic motif is defined. I already know the song in my heart. And I cannot get that tune out of my head buzzing around. That’s the start of a new formula, a new product design, a new brand. I begin drawing a great many clouds on my clean paper. The first cloud belongs exclusively to active substances, my absolute fave ones, followed by the second which is about caring oils. The third is there to find competent substances to protect the composition from being ruined microbiologically. Ultimately, there are some more clouds added to accomplish a genuine masterpiece of beauty – so what else I need is the olfactory or scent cloud which is extremely elemental as well as some minor ones dedicated to such basics like pH-value, look and feel, galenics, etc. All in all I count more or less 7 to 8 clouds on my paper, normally. Then the time has come to streamline the tune. A hazy cloud formation comes into life that could only be described as an atmospheric picture. The composition rings out for the very first time – either in melodic major or edgy minor mode, depending on the formulation. Sometimes it is pretty lightweight, posh and occasionally adopting tonic accents. That was happening when composing SUPERSHOT™. I am strongly reminiscent of one of his my creations, kiss my lip™ balm, and its extraordinary cloud of exceptional SUPERACTIVES which read as follow – a cocktail of tenderly melting blue lotus plant wax, chords of mimosa and cocoa plant butter refined with a dash of urushi. It’s like Chopin’s Nocturne Op 9 No 2. One of my heroes. The sophisticated texture which is pretty time-devouring in its processing itself, by the way, would already make your lips smiling. But when supercharged with a finger twist of naturally tingling menthyl lactate, an absolutely novel, more refined food-like aroma, it becomes haute beauté. Et voilà – a new lip star was born. The formula really reads your lips. And then my incubator lab starts its work.
In a nutshell, the little chords and major clouds must be chemically geared to each other from scratch to interact, intertwine and fuse. Only this way I can set the beauty crowd on fire when inventing a formulation holistically and from the perspective of a click and cosmetic chemist.
How does Ambuja cater to the need for customization in skincare regimens?
ambuja is made for customization. Our clientele definitely longs for AVANT-GARDE FOR THE SKIN. 100% handcrafted beauty booster, products that are multifunctional catering the idea of customized layering as well as creating a skin wardrobe to mix and match products, to individualize a product or a personal skin regimen holistically. My motto has always been here: The sky is the limit – there are no limitations or any frontiers. ambuja’s mostly edible, food-grade ingredients or uber-aware SUPERACTIVES elicit specific responses from the brain to better understand how they can harness effects of inner and outer beauty. Nature’s thirst quenchers in one word. ambuja is low- maintenance skin luxury – founded on the principle of purely solution-driven, multifunctional products – centered around in-depth cosmetic research, an approach which is increasingly palatable to modern consumers.
Clients can adapt to seasonal shifts by increasing hydro infusions in the summer to experience a relaxed, laid-back skin. It always has to feel lightweight as all our products are formulated. ambuja conveys effortlessness – none wants to look like they troubled themselves too much. Our clients can customize their products by serum-infusing or mixing their no-fuss power concoction and streamline their skin protocol. That is skinimalism at its organic best – bringing not only power but a bit of glam and glow to an essential like capsule cream by adding charisma elixir or supershot™.
The Superactive ingredients in your products are quite unique. How do you select these ingredients, and what criteria must they meet?
As a click chemist and molecular scientist, my manifesto sounds: science, efficacy, clinical proof, an overall R&D approach. ambuja is science-backed, need-based skincare. The power of 4S – that is the term SUPERACTIVE. Key ingredient groups that really matter, skin-wise. A conscious revolution I would say since I am only incorporating ingredients that skin matter and have a proven clinical efficacy and dermatological meaning. My philosophy is less is more and generally I give all unnecessary a miss – only because of a current hype or it sounds en vogue but lacking any substantiated-backed proof – it is not going to be anything I pursue. My, or better to say, ambuja’s SUPERACTIVES celebrate nature, sustainability, diversity, uniqueness and craftsmanship – 100% clean, efficient, skin affine and no water-based ingredients.
My R&D team develops in accordance with the stern dictates of absolute purity based on all the handpicked, pure and potent, sustainably wildcrafted botanical essences. Ina and I still travel to the remote corners on the planet to dig for nature’s floral and mineral bounty to unlock, decode and concoct the perfect substance, the plant waters, and extract and ferment ambuja’s matchless antioxidant SUPERACTIVES.
To explain our universal manifesto sans cérémonie, we as a company and the brand owners of ambuja are shaped by our compellingly scientific DNA, characterized by our genuinely unequivocal philosophy and distinguished by unalienable, value-based ethos and product efficacy.
At a glance it is:
100% true responsibility. 100% transparency. 100% ecoluxe skincare handmade in our own manufacturing facilities in Bavaria/ Germany. 100% organic, natural, vegan, clean, gluten-free.
That is the power of SUPERFLUID™, the singular anti-pollution shield.
ambuja pioneers the zero toxic policy of 0% parabens, preservatives, petrochemicals, paraffins, silicones, sulfates, synthetic colorants or fragrances, radioactively irradiated ingredients, genetically engineered and produced ingredients or ingredients of animal origin. ambuja utilizes the highest possible concentration of 100% certified organic, sustainable, ultra-sensitive, antioxidant superactives, 4S. The amalgamation of SUPERFLUID™, SUPERADAPTO_GENE™, SUPERFOOD, SUPERMOLECULE™. ambuja is absolutely vegan. We never test on animals.
All formulas are supercharged with 100% ingredients of natural origin and 0% additional water.
The Supershot Kit is one of your highlighted products. What makes it stand out in the skincare market?
It is my hero product and should be on every shelf as a secret skincare weapon. It is a cure and the nectar of life. A game-changing urban power fluid which is supercharged with the power of SUPERFLUID™ and pioneer plants. It gives skin back its youthful translucence, vitality, firmness and luminosity. It acts as a megacity protection shield and excellent texture booster.
Skin is protected against pollution and oxidative stress. This ultralight supershot formula instantly stimulates circulation and helps fortify the skin’s barrier function while feeding it at a deeper level. Which major superactives do this fabulous job in detail you would like to know, I guess. It is infused with the powerhouse SUPERFLUID™ and the most cogent SUPERADAPTO_GENE™ complex made of fermented desert rose, the Methuselah enzyme SOD and anti-inflammatory extremolytes from the Wadi El Natrun desert to help skin defend itself from pollution and environmental aggressors by keeping skin supple, healthy-looking and ultra-hydrated.
And the results, I would like to add and emphasize - supershot leaves your complexion plush, clear, radiant and silky soft. Your skin appears brighter from the first use. It also works as a pm cure treatment for blemish prone skin aggravated by urban living For enviably smoothed skin.
Last but not least I should stress for whom I conceptualized it. It is a game changer for all of us and perfect for urban living. Recommended for dry, oily, combination and normal skin.
How do you educate consumers about the benefits and proper use of your products?
POS boxes, our Zeitgeist magazine Momentum I, our booklets, our website, the in-store experience and consultations. In-situ, i.e. onsite lab training session at our vertical company – inviting interested skin enthusiasts to spend some time together at the incubator lab, where our VVIP customers can experience the authentic in the making process of product design. Moreover I have been a lecturer and beauty talk panelist for a long time – but more for my R&D, professional peers. So we do have to focus more on Social Media and spread the news while producing little educational videos and behind-the-scene training lessons from the expert, I guess – a future project I have to add to our to-do list.
What trends in ingredient innovation are most exciting to you, and how is Ambuja incorporating them into future products?
From my perspective, I would say fermented bioactives and enzyme-based ones – which you can find in wanderlust elixir, front row mask or supershot™ ampoules. Microbiome and peptides are still a hot topic I guess. But we don’t follow trends but set trends. So when I created ambuja – I have been ahead of the curve already when incorporating adaptogen and SUPERFOOD ingredients like rhodiola rosea, Indian gooseberry, SOD and konnyaku.
How do you personally use Ambuja products in your daily skincare routine?
It is me Ina again - my protocol reads as follows, cleansing is the most important step in my skin protocol – guaranteeing a perfect skin base. So starting with nude foam followed by front row mask and then globetrotter mask. To superinfuse the thoroughly cleansed skin I apply a cocktail of supershot™, dewdrop and charisma elixir, and finally some capsule cream and my day starts glowingly.
In contrast to my wife’s elaborate and sophisticated skincare routine, my am/ pm regimen is quite simple, urban foam to clean and invigorate my lazy skin, then I apply wanderlust mixed with a drop of dewdrop elixir after shaving, and to round off my skin regimen I add a touch of overnight eye cream for sparkling eye moments.
What upcoming innovations or products can we expect from Ambuja in the near future?
The ultimate ESSENCE and maybe a body formula. Not to forget our hands.