Nolyne Cerda: Unveiling the Expertise and Insights of a Beauty Journalist
Credit Photo: Agathe Boudin
NOLYNE CERDA*
NOLYNE CERDA*
In the ever-evolving landscape of beauty, where trends emerge and dissipate in a blink of an eye, Nolyne Cerda ignites a dialogue that transcends the confines of cosmetics, unveiling a vision for a more conscious and enlightened future in the beauty industry.
As a French journalist, podcast host, and influential voice, Nolyne Cerda has garnered a loyal following of beauty enthusiasts and insiders alike, drawn to her impeccable eye for trends, unwavering commitment to sustainability, and insatiable curiosity. She's about to unveil Season 4 of "Parlons B," her podcast, with a fresh new format.
In this interview, Nolyne pulls back the curtain on her journey, unveiling the path that led her into the captivating realm of beauty and skincare. From her beginnings as a budding journalist to her current endeavors as a sought-after freelance writer and trailblazing podcast creator, she shares the defining moments and transformative experiences that have shaped her career trajectory.
In a world where sustainability and ethics have become imperative, Nolyne offers her compelling insights on how the beauty industry can redefine its approach. Join us as we delve into the world of Nolyne Cerda, where sustainability, innovation, and responsible beauty practices converge.
Can you share a bit about your background and how you got started in the beauty and skincare industry?
As far back as I can remember, I always wanted to be a journalist. Of course, I had other dream jobs when I was young, but being a journalist seemed the most accessible to me. I pursued my higher education accordingly, with the chance to take a few detours because of my insatiable thirst for knowledge. I completed my studies with two years of journalism apprenticeship in a renowned school, and that's how I stumbled into the beauty industry by chance. Originally, I wanted to cover culture or society, but a work-study contract became available in the beauty section of ELLE.fr, and an opportunity like that cannot be refused. I cut my teeth there (although I had already done internships in other editorial departments before), stayed for a few years, and then had the opportunity to move into print media. For a long time, I wrote for publications as an in-house journalist, and three years ago, I became a freelancer, independent, and took the opportunity to create my podcast (ParlonsB) which I later expanded into a pop-up store. All of this focused on beauty and wellness, which became my specialties.
What inspired you to start your own podcast, ParlonsB, and how has it evolved over time?
I needed a space of my own to talk about beauty or wellness subjects as I saw fit, through themes that were not always accepted in the editorial world. I wanted to gain more freedom and, above all, have the opportunity to meet and engage with people in the industry and beyond. I also wanted to blur boundaries because, in my opinion, beauty is absolutely everywhere. I despise categorization; I wanted to break free from it.
How do you stay up to date with the latest trends and innovations in the beauty and wellness industry? Are there any sources or resources that you rely on in particular?
It's a combination of several things. I have a very observant temperament, so I pay close attention to my surroundings and trust my instincts. Like many others, I am on social media and witness the emergence of trends. My algorithm is particularly focused on "beauty and wellness," which obviously facilitates things. I have the privilege of attending numerous press launches as well. When you piece them together, they sometimes reveal trends. I don't follow any particular individuals; I look at a little bit of everything, especially what is happening abroad. For example, I love the newsletter of American journalist Jessica DeFino, "The Unpublishable," which offers a frank (and therefore critical) perspective on the cosmetics industry in a brilliant way.
As a beauty editor and journalist, you have had some unique experiences in the industry. Can you share any particularly memorable or interesting stories or moments from your career?
I discovered a passion for perfume, so meeting perfumers, these virtuosos of olfactory notes, always transports me. This profession also offers the incredible opportunity to visit absolutely extraordinary places, whether in France or abroad, in nature or in museums open just for us. I travel much less now as a freelancer, but I am humbly grateful for everything I have seen so far. For example, a few years ago, I was invited to a press launch that took place in a white zone in the Vercors, lost in the mountains. They had set up a sumptuous picnic, and the setting was magical. I will remember it all my life. There are also funny and impressive moments, like going backstage at a fashion show and experiencing the unique atmosphere there... The list goes on!
In your opinion, what are some of the most exciting trends or innovations happening in the skincare and wellness world right now?
I believe the next major challenges in terms of innovation revolve around eco-responsibility because the environmental impact of this industry is inevitably significant. Currently, there is a lot of greenwashing because the means and possibilities are very limited, but I still see very promising things emerging in this field. In terms of formulations or pure trends, I find that things are a bit stagnant at the moment, but that's simply because the market is huge and yet not saturated, as new brands are being created very, very regularly. That's my Jessica DeFino side, sorry!
How do you think the beauty industry can be more sustainable and ethical? What changes do you think need to be made?
It's a broad topic. Apart from the fact that we consume and produce far too much, I think that in an ideal world, we would need to move away from the pressure to constantly release products within specific timeframes (as should be the case with fashion and seasonal collections). In our society, it's about who gets talked about the most, and for that, a lot needs to be produced (content, products, etc.) all the time... I would like us to talk less, do less, and therefore produce less. But concretely, there are brands that dare to question themselves, that dare to make drastic changes in their formulas and production, and I find that as commendable as it is encouraging.
How do you think social media has impacted the beauty industry? Are there any particular platforms or influencers that you think are shaping the industry?
Social media has impacted the entire world, not just the beauty industry, but it's clear that the notions of constant image and heightened narcissism have obviously served this industry. From a positive perspective, it has allowed consumers to regain power over what they buy and put on their skin. It has forced brands to question themselves, to change their discourse, and to view consumers as true connoisseurs. Some people are incredibly knowledgeable, and that's an excellent thing. There may be more transparency. Social media has also allowed greater possibilities for creativity in areas like makeup. And it offers endless opportunities for brands that are launching, doing good work, but may not have the means to invest in traditional communication. Social media can be a great springboard.
As someone who has tried countless beauty products, what do you think are the most important qualities to look for in a skincare or beauty product?
I think the most important thing is to first get to know yourself and target your needs, without following trends. Then, in my opinion, a quality product is one that has a formula that is as respectful as possible to your skin and the environment. I believe it's important to turn to more natural things with active ingredients whose production is regulated, for example, but I'm not against chemistry at all, quite the opposite. Sensory experience (texture, fragrance) is also important to me because beauty should remain playful and a moment of relaxation. I also place importance on the aesthetics of packaging and the overall brand universe.
Can you share any exciting new beauty or wellness products that you have discovered recently?
I believe that the discoveries I love the most can be found in the episodes of my podcast or in my pop-up stores. To mention a few, there's Refyld, which offers quality and refillable hygiene products with truly responsible packaging (which is not always the case) - I especially love their toothpaste. There's Pardi with its highly effective mascara, which is refillable and has an upcycled formula. Refeel Naturals has incredible body oils and soaps with amazing scents. I recently had a big crush on Hermès powder foundation and Odacité's Invisible Sunscreen for the face, which not only provides sun protection but also improves the appearance of my skin. MyBlend's gentle peel gives a beautiful glow, and Adrien Coelho's haircare products smell divine. I've also made some great discoveries in deodorants: I love La Rosée's and recently started testing Respire's, which is refillable and has been reformulated to be very effective for me. In terms of wellness, the brand Sentara is divine, and I have a great passion for their auric spray, as well as the infrared sauna at Belleyme. And I'm sure I'm forgetting some others :)
What are some of your favorite beauty hacks or tips that you've learned throughout your career?
Brushing has always been a favorite beauty practice of mine, but exploring the significance of fascias has been truly enlightening. While I had some knowledge of this thin membrane enveloping our organs, shaping us similarly to the white pith partitioning an orange's segments, it was Fauve's sophisticated treatments that provided me with a profound understanding. I'm smitten with this brand, which caters to both body and head hair. Their recent venture in the heart of Le Marais offers not only their stellar products but also an exquisite range of treatments, covering everything from skin and hair to eyes and the scalp. What sets them apart is their innovative approach, integrating fascia care even during routine procedures like leg or eyebrow waxing. This technique significantly enhances skin quality and feels absolutely rejuvenating.
Additionally, hair brushing holds a special place in my regimen, especially with the elegant hair brushes from La Bonne Brosse, crafted using time-honored French techniques. Another pro-tip? The way you apply skincare products can be transformative. It doesn’t need to be time-consuming; a deliberate gesture, executed correctly, can promote drainage and amplify the product's efficacy. Take, for example, the simple act of moisturizing your feet in the evening—it revives the soles, offers much-needed relaxation after a long day, and pampers your feet, ensuring they always look and feel their best.
What advice would you give to someone who is just starting out in the beauty industry, whether as a blogger, influencer, or entrepreneur? What qualities do you think are most important for success in this field?
Be curious and enjoy asking questions!
Can you tell us about any exciting projects or collaborations you have coming up?
I continue on my own path in the journalism and podcasting field. For example, I have participated in the creation of two podcasts that were not mine, and I loved the process, so I hope to have the chance to do more. In parallel, I have resumed my studies. I am at the Cours Florent because I am passionate about music and theater, so why not have projects that are closely or indirectly related to these themes? I tend to do a thousand different things at once; it nourishes me.
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Interview by Jalila Levesque