Redefining Eye Care: The Revolution of Skin Office Paris
*SKIN OFFICE PARIS
*SKIN OFFICE PARIS
In an exclusive interview with Meggi Partouche-Junier, the CEO and founder of Skin Office Paris, we delve into the intricate narrative of her journey, from gracing the corridors of Clinique and Darphin to pioneering her brainchild - an ethically charged, luxury and innovative skincare brand. Meggi's 18-year odyssey in the world of cosmetics culminated in the inception of 'Eye Recipe', a product that bridges the gap between aesthetic surgery and daily skincare, ensuring eyes radiate emotion and vitality.
Powered by the groundbreaking NOA System® technology, combined with an astounding composition of 98.98% natural ingredients, Eye Recipe exemplifies the epitome of eco-conscious luxury. But it’s not just about the product; even the packaging speaks of sustainability, with materials like sugarcane and bamboo.
In this conversation, Meggi unravels the layers of innovation, the potency of collaboration with Parisian cosmetic surgeons, and her resolute commitment to sustainability. Drawing upon her experiences, she showcases how Skin Office Paris is revolutionizing the cosmetics landscape, one eye at a time.
Dive in to learn more about the brand's unwavering mission, its ethos, and the impeccable blend of luxury and sustainability that sets Skin Office Paris apart in the global skincare panorama.
Meggi, could you kindly share with us the narrative of your personal journey and elaborate on how your experiences have shaped the vision behind Skin Office Paris and the inception of Eye Recipe?
My venture into the cosmetics industry was cultivated during my 15-year tenure as the Creative Director for the EMEA region at Clinique, a prominent name in global cosmetics, and my subsequent 3-year stint as the International Creative Director at Darphin. My roles encompassed diverse aspects of the product lifecycle, ranging from packaging and product launches to merchandising and store design. These experiences kindled my aspiration to establish my own cosmetics brand, one that would allow me to collaborate with Parisian cosmetic surgeons. My intention was clear: to offer consumers ethical, environmentally conscious, and efficacious products tailored specifically to enhance the most intricate and vital facet of the face - the eyes.
My aim was to forge a brand that fosters self-assurance and delight in individuals of varying backgrounds, embracing all genders, sizes, and hues, with a unique emphasis on eye-centric offerings.
Could you illuminate us on the dynamics of collaborating with distinguished plastic surgeons and the manner in which it has influenced the composition of Eye Recipe?
In the recent years, we have witnessed a substantial surge in aesthetic medical treatments within clinics, particularly in the wake of the COVID-19 pandemic spanning from 2013 to 2023. The industry's revenue escalated from 5 to 15 billion euros, boasting an annual growth rate of 9%. A notable portion, 51%, of these procedures encompassed injectables such as hyaluronic acid and Botox, coupled with other therapies including remodeling, radiofrequency, peeling, and skincare regimens.
In the present landscape, select surgical interventions can be postponed or even sidestepped, as the future of aesthetic medicine pivots towards home-based treatments featuring innovative products stemming from the insights of medical professionals and the expectations of patients. The modern consumer seeks products that offer not only medical efficacy but also integrate natural elements into their cosmetic regimen.
Physicians have gravitated towards more potent and scientifically validated natural constituents that yield fewer allergic responses. Their perspective on cosmetics distinctly varies from the large corporate approach, replete with extensive market studies and a predominant focus on direct marketing strategies.
What inspired the concentration on formulating a specialized eye care product like Eye Recipe, and how does it position Skin Office apart from its peers?
The rationale behind our emphasis on a specialized eye care product is rooted in the fact that our eyes constitute the canvas where we mirror our emotions - be it joy, sorrow, or the inaugural indications of aging. This region demands meticulous care.
As we embarked on this journey during the zenith of the pandemic, concealing our countenances behind masks, our yearning was to cultivate a radiant visage. Each one of us conjured an image of the face or the identity obscured by the mask. Our aspiration in designing this product was to extend an effective and naturally derived alternative to more intrusive aesthetic medical measures. By harnessing four remarkably efficacious and targeted ingredients for addressing dark circles, puffiness, wrinkles, and upper eyelids, one can witness visible and sustained enhancements in skin quality.
Furthermore, the integration of the NOA System® technology for prolonged benefits, combined with our pursuit of immediate-effect ingredients for skin tightening, genuinely distinguishes our offering.
Could you elaborate on the significance of NOA System® technology within Eye Recipe and how it heightens the product's effectiveness?
The formulation of our product is enriched with the cutting-edge NOA System® technology, facilitating the penetration of meticulously selected natural active components deep into the skin. Our active ingredients exhibit 1.5 times higher efficacy compared to rival products. This technology harnesses a suspension of nanoscale droplets, a feat achieved through high pressure processes. This miniaturization empowers our emulsion to retain the active ingredients while facilitating their deeper penetration into the epidermis. Consequently, the performance of our Eye Recipe treatment is notably amplified. This unique emulsion houses a greater proportion of active constituents, culminating in a concentrate with intensified attributes.
With an impressive composition of 98.98% natural ingredients, how does Eye Recipe strike a harmonious balance between luxury skincare and sustainable practices?
Cultivating a natural and top-tier product in today's marketplace presents a veritable challenge. While luxury cosmetics assume the role of enhancing an individual's inherent beauty and physical traits, we were resolute in exclusively embracing natural and environmentally conscious alternatives. Our ingredients derive from natural origins, with a few incorporating preservative components.
To illustrate, in our endeavor to mitigate the appearance of dark circles and under-eye bags, we harnessed polysaccharides derived from two algae species that augment microcirculation and boost skin elasticity. A nominal quantity (0.007%) of Phenoxyethanol, a preservative, is incorporated to uphold the beneficial properties of the algae. While the presence of Phenoxyethanol sans the percentage may raise concerns about its natural origin, it is crucial to discern that its presence serves a specific role.
Moreover, we transcended the conventional norms by incorporating eco-friendly materials for packaging, thereby redefining the packaging paradigm. This innovative approach underscores our commitment to sustainability, spanning from product formulation to packaging choices.
Could you discuss the hurdles encountered while establishing Skin Office and launching Eye Recipe, and how these challenges were surmounted?
Primarily, the challenge rested in formulating the product. We ventured through 101 iterations to strike the perfect equilibrium between enduring beneficial constituents, the integration of the NOA system for prolonged effects, and immediate-action components that induce an intense sensation and tightening effect. Another focal point was devising a texture that seamlessly absorbs into the skin, coupled with the development of a specialized massaging tool for a cooling impact and enhanced blood circulation.
In terms of packaging, substantial effort was devoted to identifying the apt pump mechanism for dispensing the precise dose of eye cream. Additionally, we embarked on an unconventional path by employing molded pulp composed of sustainable materials like sugar cane and bamboo for the packaging box. This eco-conscious packaging mirrors our dedication to sustainable and eco-friendly practices.
How does Eye Recipe address the spectrum of short-term and long-term skincare concerns related to the delicate eye area?
For immediate benefits, the formula encompasses prompt-action elements that engender an intense sensation and tightening effect. This effect varies depending on the skin type; for exceptionally delicate skin, the transformation is genuinely remarkable.
Simultaneously, for enduring gains, Eye Recipe amalgamates a meticulously crafted blend of beneficial ingredients tailored to counteract aging signs, diminish the appearance of dark circles, puffiness, wrinkles, and under-eye bags, and fortify skin elasticity over time. The NOA System® seamlessly woven into the formula ensures sustained outcomes, accentuating the holistic health and visual allure of the delicate eye region. The product's texture is adeptly designed for direct absorption into the skin. Furthermore, the specialized massaging tool contributes to a cooling effect, fostering improved blood circulation, alleviating puffiness, and infusing a revitalized appearance in the short term.
By comprehensively addressing both immediate and enduring concerns, Eye Recipe offers all-encompassing care for the delicate eye area.
How does the integration of eco-conscious packaging, crafted from 100% recyclable and biodegradable materials, align with Skin Office's ethos and unwavering commitment to sustainability?
To embark upon a new product journey today mandates reverence for nature, and we remain steadfast in adopting responsible practices that curtail our environmental footprint. Our commitment to sustainability commences with a formula enriched with 98.98% natural ingredients, incorporating beneficial algae extracts. This dedication to eco-friendliness extends to our quest for sustainable packaging solutions, aimed at reducing plastic and paper waste.
Our choice of a glass bottle for the product container, complete with a detachable pump and cups to facilitate recycling, exemplifies our commitment to minimizing environmental impact. In terms of external packaging, our innovative approach embraces molded pulp, a material derived from the remnants of sugar cane and bamboo. This fusion produces a paste-like substance, allowing us to use fewer materials while ensuring sturdy packaging that echoes our devotion to sustainability.
Could you delve into the role of the massaging tool within Eye Recipe and how it elevates the overall skincare experience?
The massage tool within Eye Recipe plays a pivotal role in heightening the overall skincare experience. Crafted to complement the effectiveness of the eye cream, this tool stimulates blood circulation while imparting a soothing, cooling sensation. It magnifies the benefits of the product and transcends the user's skincare routine, bestowing a spa-like indulgence within the confines of one's home.
Being the inaugural product introduced by Skin Office, how does Eye Recipe encapsulate the brand's mission of bridging the gap between aesthetic surgery and everyday skincare?
Eye Recipe serves as a living embodiment of Skin Office's mission to bridge the chasm between aesthetic surgery and daily skincare regimens. By incorporating proven ingredients synonymous with aesthetic medicine, we present an innovative and efficacious solution for eye care, without the necessity for intrusive interventions. Our brand endeavors to offer results-oriented products that empower individuals, cultivating confidence and radiance in their own skin.
Can you provide insights into the feedback from customers who have reaped both the instantaneous and enduring advantages of Eye Recipe?
The reception from customers who have experienced Eye Recipe has been overwhelmingly positive. Many have reported an immediate elevation in appearance, marked by heightened brightness and radiance. In the long term, outcomes vary based on individual concerns, such as dark circles, puffiness, and upper eyelid wrinkles. Nonetheless, a substantial number of customers have witnessed notable improvements, underscoring the product's ability to fulfill its promises. The massaging tool, an integral part of the experience, has garnered considerable praise for enhancing the application process and delivering a soothing and effective feel.
In terms of efficacy and outcomes, how does Eye Recipe distinguish itself in comparison to other eye care products available?
We have amassed visible and clinically proven results through a study involving fifty volunteers over 28 days, revealing the following:
94% experienced a brighter and more luminous appearance.
92% perceived an immediate tightening effect.
90% noted a reduction in wrinkles and fine lines.
82% observed an uplifted appearance of upper eyelids.
92% noticed a decrease in the prominence of dark circles.
Could you offer insights into the user experience and the seamless integration of Eye Recipe into one's daily skincare routine?
The user experience of Eye Recipe is unparalleled, seamlessly intertwining with one's daily skincare regimen. The lightweight texture ensures swift absorption, enabling effortless application in both morning and evening routines. Users appreciate its non-greasy feel and its synergy with the massaging tool, fostering an enhanced and gratifying application experience.
What are your forthcoming aspirations for Skin Office, and can we anticipate any exciting novelties that align with the same principles of excellence and innovation as Eye Recipe?
The trajectory of Skin Office Paris revolves around sustaining excellence and innovation. We are steadfast in our commitment to formulating pioneering skincare products that merge scientific progress with natural components, in line with the burgeoning demand from contemporary women for non-invasive aesthetic solutions. Our upcoming offerings will encompass fresh lip plumping solutions, contouring products, and neck creams. Anticipate remarkable innovations and advancements in our product repertoire, perpetuating the spirit of excellence and innovation that Eye Recipe embodies.
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Interview by Jalila Levesque
Photo credit: Skin Office Paris